An Ad From Nike Called Unlimited You - 1106 Words

The ad I choose to analyze was an ad from Nike called â€Å"Unlimited You†. The people that are depicted in the ad are children, amateur athletes, pro athletes and anyone who has a dream that may seem impossible to achieve. Both male and female are represented in this ad. There are very well skilled men and women in this ad that are competing in high competition. There facial expressions in the ad shows their competitive side meaning they have fierce looks. They are dressed in uniform for whatever sport they are playing which include: running, golf, tennis, swimming, soccer, gymnastics, wrestling, basketball, baseball, skateboarding, football and martial arts. In this ad specifically it does not promote one specific product however it promotes the companies brand by advertising on these athletes. The way Nike used their angles to make this video was very creative. It showed realistic and unrealistic events in their ad. For example, it showed Orlando Magic’s superstar Aa ron Gordon getting into a car crash and jumping off the car and performing a dunk. It was very unique yet very creative. The lighting used was to make sure it seemed like you were watching the actual sporting event. There were many different surroundings in each of the clips but they always emphasized the athlete. There were a wide range of colors used in this ad depending on what scenery they were at. Each sporting event that they showed had its specific color depending on the crowd, playing surface and sport theyShow MoreRelatedContemporary Issues in Marketing - Co-Creation in the Case of Nike5505 Words   |  23 PagesNike: a case of co-creation Evaluations and Recommendations on the theoretical aspects of co-creation and its implications in the current Nike marketing activities. Table of Contents 1. Executive Summary....................................................................................................3 2. 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